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User journey and user flow

 ·  ☕ 5 min read  ·  👻 Kyler
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User Journey And User Flow

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User Journey And User Flow

A user journey map, or user experience map, is the visual representation of this. While the user journey is concerned with how the user is using the product, the user flow focuses on the actual user experience design of the overall process. Similarly to user flows, user journeys are quite visual and digestible and can be easily understood even by people who don’t have a direct connection to the product development or design process.

User Journey And User Flow User Journeys And User Flows, Understanding The Difference | By Jitesh  Rajani | Prototypr
User Journeys And User Flows, Understanding The Difference | By Jitesh Rajani | Prototypr from blog.prototypr.io

They’re both core to creating a better and more fulfilling overall customer experience. Uncover the truth — study customer behavior and their interactions across different channels, through different touchpoints within distinct phases of the journey. User journeys and user flows are both design tools that help your product team understand and describe user interactions with your product.

A person would like to purchase something from an ecommerce website.

A user journey example if you’re new to the term “user journey”. User journey and user flow are two terms frequently mentioned in the product development process, they refer to two tools created to improve the product user experience. When your website or business grows, and you need to add content and features, user journey mapping can be used to make sure your website’s fundamental flow stays intuitive and. While the user journey is concerned with how the user is using the product, the user flow focuses on the actual user experience design of the overall process.

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