User Journey User Flow

A user journey (also known as a user journey map) depicts a user’s path through a product. The user journey encompasses not just the actions that a consumer performs, but also their sentiments, pain spots, and instances of joy. Each of the steps is then captured in more or less detail, always from the user’s point of view.

Ux design is a complex process. Uncover the truth — study customer behavior and their interactions across different channels, through different touchpoints within distinct phases of the journey. The user journey focuses on the design of the process from start to finish where the user flow focuses on the individual steps a user takes.

In user experience (ux) discussions, the “user journey” is often confused with the user flow.

User journey provides a macro view and user flow provides a micro view. A user flow describes the specific actions people take to accomplish their goal at a specific stage within their journey. Both techniques provide a framework you can use to gather data about user interactions and inform decisions about how to best help users accomplish their outcomes. A user journey (also known as a user journey map) depicts a user’s path through a product.