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Types of journey maps

 ·  ☕ 4 min read  ·  👻 Liam
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Types Of Journey Maps

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Types Of Journey Maps

Members of the call centre or customer service marketing team members persons responsible for analytics review and monitoring What is a user map customer journey maps become user maps when the individuals or groups whose journey you’re mapping are not customers or have no monetary transactions. There are three main types:

Types Of Journey Maps The 4 Types Of Customer Journey Maps - Bodine & Co.
The 4 Types Of Customer Journey Maps - Bodine & Co. from kerrybodine.com

The journey map below is an example of a current state customer journey map from a usa.gov case study. With a customer journey map, you can filter out the preferences of your target audiences beforehand. A customer’s pathway to purchase the product adoption process the employee life cycle depending on who creates them, process maps may differ in detail and scope.

In a single illustration, the journey map aims to capture the entire customer experience.

Here are five types of user journey maps to consider: A traditional customer journey map shows what happens to a customer. Why this persona’s narrative example doesn’t work scope creep. The map below was designed for a utility company’s customer journey.

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