Stages In Customer Journey

All this seems to make the customer journey very complex, however it can be construed that the journey traverses 5 fundamental stages. It’s pretty much agreed that there are three key stages in the customer journey: Here’s a look at those six stages and how they can guide your efforts.

Awareness this is where someone first encounters your brand, usually when they are looking for a solution to some kind of problem. This is the complete journey, including everything from the very start of awareness of their need all the way through to loyalty to you, your product or company. It divides the journey into five stages:

The customer journey can be broken down into seven discrete stages, forming a customer journey map template that you can add to over time.

The awareness stage, the consideration stage and the decision stage. This covers customers’ awareness that they have a problem or need, and their discovery of your saas product as a potential solution. So, they start searching for solutions. That they have a problem or a need.