Spotify Customer Journey Map

Pause, play, or skip until you’ve found your perfect jam. Customer journey maps focus group survey questionnaire shadow tree interview usability testing design guidelines bow covered decks user research helps to better understand end users’ needs and expectations, as well as typical working processes and routines. In this map, we see the user experience mapped out from the moment the user opponents spotify on a mobile device, all the way through to whether he or she likes a song that a friend has shared.

As an internal document, a customer journey map guides team members and partners on how to serve customers the right way — your way. All tribe members belong to a single chapter and all the skills are covered either functional or technical; The main benefit of the spotify model is that teams are empowered to make their own decisions and work in the way that best suits them.

Set a goal for the journey map.

Pause, play, or skip until you’ve found your perfect jam. Customer experience cx and customer journey mapping cjm inspired from mapping experiences by james kalbach As for emily — this is her typical weekday. Jumping back to dhylan — this is his customer journey map.